Wednesday 8 May 2013

Even Candy Land Isn't Safe From Sexy

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Candy Land isn't the only classic that has, without our notice, gotten a hot makeover. (And I'm not the only one who finds this evolution alarming.) The Disney Princesses have grown gradually more skinny and coy over time. And,check out Strawberry Shortcake, Rainbow Brite, Trolls (now called "Trollz"). Even Care Bears and My Little Pony have been put on a diet.
When our kids play with toys that we played with, we assume that they are the same as they were when we were younger. But they aren't. Not at all. Our girls (and our boys) are now bombarded from the get-go with images of women whose bodies range from unattainable to implausible (Disney Princesses, anyone?).
Toymakers say they are reflecting the changing taste of their demographic. Maybe, but then it's the change that's so disturbing. Consider a recent study on body image among elementary school-aged girls. Psychologists at Knox College in Galesburg, Illinois used paper dolls to assess self-sexualization in 60 girls ages six to nine recruited largely from public schools. The girls were shown two dolls: One was dressed in tight, revealing "sexy" clothes and the other in a trendy but covered-up loose outfit. Both dolls, as you can see, were skinny and would be considered "pretty" by little girls.

Read more at the Atlantic.

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